Samsung Galaxy Note 9 Gives Apple Reason To Worry With Much Improved Hardware

Samsung, that maintained a comfortable lead in the 2nd quarter this year with 20.ix per cent global market share, has now created flutters in Apples campsite with unveiling its flagship Galaxy Note nine.

According to industry analysts, Note ix can build a robust road-map for Samsung at a fourth dimension when the premium segment globally is reporting flat or lower sales amidst Chinese players offering flagship devices at a much lower price points in price-sensitive markets like India.

The half-dozen.four-inch Notation 9, launched in New York yesterday, comes with a mammoth 1TB memory, a bigger battery and a Bluetooth-equipped S Pen which is unique to Annotation devices.

"The customers in the premium category are split between Android users (who usually adopt Samsung over any other brand) and the iOS users. Both the customers are distinct and usually like sticking to their choices," Upasana Joshi, Associate Inquiry Manager, Client Devices, IDC India, told IANS.

Note 8 was a hit model final yr — mail service the debacle which Galaxy Annotation seven created within the consumer mindset.

"Considering the overall feature to price bundling, Note 9 is an upgrade to the previous Galaxy Notation viii series but one volition have to await to see the demand generated from the Indian marketplace," Joshi noted.

Samsung led the smartphone market by book in the second quarter, shipping 71.6 million units while Apple shipped 41.3 million iPhones.

"With Apple presently coming with new launches, with three new model line-up, it will certainly alter the market dynamics very before long. Ane affair is sure that Note 9 has removed the aspect of a 64GB entry variant in the premium segment. Let's see what Apple has to offer in the coming days," said Joshi.

The story is no different in Bharat where Samsung bounced back in the second quarter with 29 per cent market place share, toppling its Chinese rival Xiaomi which garnered a close 28 per cent, says Hong Kong-based Counterpoint Research.

Apple had a mere ane per cent market place share during the quarter — its everyman in contempo history — owing to changes in its distribution strategy and domestic assembling non picking up pace.

"Global Premium smartphone market place contributes to virtually ane fifth of the total smartphone market and the Note series is likely to do well in the segment," said Tarun Pathak, Associate Managing director at Counterpoint Research.

"Due south Pen is the core of overall Notation serial experience and Samsung has done improvement on the same which will drive the overall experience and brings in stickiness for note users," Pathak told IANS.

Within the Android user customs, there is a specific niche for the Note series who look up till this fourth dimension of the year to change or upgrade their telephone.

Samsung usually launches its premium flagships in two rounds annually — get-go half is S series and second half is Note serial.

"The early launch of Milky way S9 and S9+ did create a large demand in first half of the year. Yet, it was unable to friction match traction of its previously launched model S8 which was a huge success," noted Joshi.

According to her, the manufacture will have to await and watch for the Milky way Note 9 to pick up pace with its discounted predecessor currently selling in highly competitive and cost-sensitive India market.

According to Satish Meena, Senior Forecast Annotator at Forrester Research, Chinese players are bigger threat for Samsung than Apple as the company is losing more customers to Android phones made by Chinese manufacturers than Apple.

"The pricing will play a bigger role in deciding whether Samsung wants to fight the Chinese players or continue its focus on the premium customers in Bharat," Meena emphasised.